As part of ACC Belgium, the association of Belgian communication agencies, the Expert Center Event Marketing counts 32 Belgian event marketing and live communications agencies. The Expert Centre aims to position event marketing as a strategic marketing tool. The purpose of ACC Belgium is to highlight the added value of the Belgian communication agencies in order to enable them to grow business in a respectable way. Its mission is to upgrade, to promote and to defend the profession of marketing communication towards (future) employees, advertisers, authorities, press & public.